Product Overview

The product is comprised of a series of interfacing components designed for processing and enhancing data in accordance with the specific requirements of the end-user. All tools can be configured for use with single country data and multi-country data.

Interactive address search and postcode look-up - this tool is often imbedded in the end-user online application such as a customer order entry system or web-site. The purpose of the interactive tool is to speed-up data capture by reducing keystrokes by up to 80% to ensure that an accurate, complete and consistent address is recorded on the end-user database.

Batch data cleansing and formatting - this tool is typically used to process large volumes of customer name and address data providing accurate, complete and consistent output. The batch process contains a number of algorithms (business rules) that substitute for the human decision point enjoyed by the interactive tool. The batch process is fully audit trailed to provide a before and after image of the process and each exercise is summarized in a report for each country data set used. The batch process is used in a bureau environment for cleansing and analysing customer data as well as being imbedded in automated customer transaction take-on processes.

These tools are designed to supplement an organization line of business application by providing a customer processing data hygiene layer to support CRM strategies and the pull-through of data insight such as business information and geocode. CRM requires a "single customer view" in order to fully understand the customer opportunity. The addressing tools enable data to be standardized so customer transactions can be deduplicated at point of entry and enhanced to provide the necessary enrichment information.


Product Overview




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